A Message from the CEO

All organisations dealing with large numbers of customers or citizens are under pressure to know their customers and to have a unified view of customer information.  That pressure could take the form of anti-money laundering legislation, or a consumer who expects their insurer to link all their policies for a multi-policy discount merger, or acquisition activities based on synergies from customer aggregation.

Despite large investments in CRM and data warehousing, organisations still struggle to uniquely identify their customers, or to link information relevant to an individual customer.  It's still a common occurrence for consumers to receive direct mail with wrong names or addresses, or offers to sign up for products they already have.

Some organisations get it right, and often these are users of our Customer Information Integrity solutions.  With over 18 years experience delivering enterprise software solutions to a blue chip customer base, Mastersoft enables organisations to ensure the integrity of their customer information.

Harmony, our new service-oriented Customer Information Integrity solution, is the first to allow organisations to unify customer information across different business applications without the need for expensive integration or data warehousing solutions.

Through Harmony, we offer our customers the most flexible and efficient way to know their customers, whether the primary motivation is regulatory compliance, lower customer service costs, or driving new customer business initiatives.

If you'd like to know more about how Mastersoft and Harmony can assist your organisation by ensuring the integrity of your customer information, please email or call us.  We'd be more than happy to help.

Sincerely,

Gary Buttsworth, CEO.